Quick Take:
Bolle Sport Protective, a new line from Bushnell Eyewear, is introducing the first full line of athletic eyewear for younger athletes to be certified by the American National Standards Institute (ANSI), and the American Society for Testing and Materials (ASTM).
Wearer: Active kids.
Specifics:
- There are five styles in the initial collection; Coverage, Crunch, Swag, Dominance and Baller.
- All models will be available with plano or Rx lenses.
- ECPs can sourcing their own Rx lenses or order directly from Bolle, through the company’s e-commerce site, Bolle.com/rx.
- Only orders fulfilled by the company’s dedicated laboratory will include official safety markings indicating proof of compliance with the applicable standards.
Selling Points:
- The Bolle Sport Protective collection includes a platinum coating for scratch resistance along with anti-fog technology, a SAS Shock Absorption System for impact resistance and absorption, and also a new grade of polycarbonate to deliver flexibility for comfort and a high level of impact resistance.
- Bolle named basketball player and MVP, Tony Parker, the official spokesperson for the Sport Protective brand. “I’m proud to support the Bolle Sport Protective program because young people who wear prescription eyewear need the best possible eye protection in order to focus on the game completely and enjoy it,” said Parker.
Price Guide: $$ www.bolle.com[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]